This tool will not be tremedously useful for everyone, but there are niches for which the mobile market is especially promising. Traditional Business Plan vs. Over time, technological advancements that are initially expensive and limited to those with large purses are usually made more affordable and accessible to the masses. 1. Moreover, being the presence of an app in the mobile devices, customers can walk through the application anywhere and anytime, whether it is during their leisure time or long journeys. In this article I decided to share a list of important benefits that a mobile app can provide for your business. This happened with websites and is happening now with mobile … A mobile app will also help you in securing a strong brand presence in the industry! Businesses are all about reciprocation. As well as, how much time they spend on the app. Comment document.getElementById("comment").setAttribute( "id", "a350104c05c34a4ff24fea778b2a507f" );document.getElementById("c963d23cb6").setAttribute( "id", "comment" ); How to Build a Successful Mobile App: Step by Step Guide (12 Essential Steps), 7 Best Practices for Successful Offshore Software DevelopmentÂ, ASP.NET Zero is an Effective Solution for Creating Web and Mobile Apps, How to Make Apps for Children: Tips for Developing, Designing and Monetizing, 9 Reasons Why to Outsource your App Development to Ukraine. Copyright © 2020 AllBusiness.com All Rights Reserved. Any business should strive for development, as well as, stay tuned to the newest technologies, and respond to innovations that can make it more efficient. In such a way, you expand the potential audience of customers and develop trusting relationships with them. The app gives your customers the ability to interact with your business on their schedule. Research has shown that the enterprise mobile app market is expected to grow to $63 billion by 2020. It will help you contact and engage with your customers. Those who are in … Here are 10 reasons why you should seriously consider investing in a mobile business app for your business: Companies with mobile apps make better impressions than those without one. Contact us now to discuss your roadmap! If you are worried about the cost of building a mobile business app, discuss this with a software developer and identify all of the costs involved. Some of the benefits of a mobile app are: Gives more value to the customers A business is all about reciprocation and it is must to nail down the best way to encourage more customers. – promotions, menus, ordering delivery; entertainment facilities and leisure – various clubs; beauty industry – making appointment with specialists, interactive price lists, information about services; delivery services and stores – product catalogs, ordering, price; fitness and beauty – schedule, online registration, reviews; almost any enterprise operating in the service sector. A person does not need to remember your web address or refer to a search engine, as in the case of a site, since the app is already installed on their device. Miguel Salcido is a veteran search marketing executive with a focus on SEO and link building. Digital marketing–with your website or your mobile app—makes selling products so much easier. The more customers you reach, the better it is. For instance, you can learn which products your customers buy the most. tourism – searching for hotels and resorts, ticket booking, interactive maps; medicine – consultations, online medical appointment booking, calling a doctor; car business – rental, repair and maintenance; restaurants, cafes, etc. “Remember, good businesses never end buyer-seller relationships immediately after purchase; for a business to run well, the customer needs to be given a chance to say what he wants to,” suggests La Capitale Financial Group. Each client is valuable for small businesses. Our team is ready to implement your ideas. More importantly, it is also a good tool for communication for new services, promotional offers, discount rates, product launch, and improved features. The study offered a reliable process that business … If you wish to improve the interaction of users with your enterprise, you have to give them a level of value. In such a way, you expand the potential audience of customers and develop trusting relationships with them. Mobile apps bring a lot of information to your business about your customers. A mobile app makes any business, big or small, stand out, and it gives the impression that you are tech-savvy. Integrate loyalty programs into the mobile app and share useful promotions, discounts, or bonuses with customers. How can small businesses be aided with mobile apps? Business is all about reciprocation. Companies working in these fields should think about developing the app first: If you are the owner of a company that works in any of these niches, you can experience all the advantages listed in this article simply by having a mobile app. The combination of “site + mobile app” yields a double dividend for the enterprise. Because the screen size of mobile devices is smaller than with a desktop or laptop, the available area for ads is limited, and the needed content is … Research from Clutch found that 42% of small businesses currently have a mobile app and 30% plan to build one in the future. Therefore, it is worth using various methods to increase the number of installations; for instance, you can offer bonuses and discounts in return. This is a great additional value tool to engage customers and offer experiences. Mobile apps can be successfully used to attract attention to the brand through various marketing campaigns. With this benefit at hand, the development of a business’ social media marketing can be taken to a new level. In this digital era, having a mediocre web presence is not enough for your business. Interaction with users becomes easier with the help of mobile apps. Your email address will not be published. So, now the question is how you can giv… Here are some of the top mobile app trends to watch: 1. Necessary cookies are absolutely essential for the website to function properly. Such promotions encourage sales and will also provide publicity to your business. In order to effectively use mobile marketing for your business, you need to have an understanding of the mobile devices your target audience uses, as well as the mindset they are in when mobile. However, many small business owners still believe that having a website or a Facebook page is sufficient to attract and get in touch with their customers—and this just isn’t true. It is mandatory to procure user consent prior to running these cookies on your website. 7 Surprising Benefits of Mobile App For Your Business 1.Direct Communication And Geo-Targeting Marketing Mobile applications have proven to be quick and effective in engaging... 2. He has provided. While small businesses have been somewhat hesitant in the past to jump into the mobile app market, today’s highly mobile consumers make competing in the mobile realm a necessity for businesses of every size. Mobile apps also make the details (location, contact, etc.) Establishing an effective presence in those channels which provide contact with potential customers becomes a vital business challenge. Your mobile app will help you track downloads, user engagement, and the products that users show interest in. Benefits Of Mobile Apps For Small Business Guest Author. Each new user who installs your mobile app enters your information space. Having a mobile website is a great first start, but a mobile app gives you the edge in creating a highly engaged and loyal customer base. Get to understand the real advantages of creating a mobile app for your business and you’ll find the answer. For instance, you can run polls, conduct surveys, enable users to report errors, and so on. Running a business is always a tough venture and if you are planning to start your own small company, make sure you get a good mobile app. Whether you’re offering a promotion or just a customer opinion poll, a mobile app will engage your customers, which in theory means they’re going to pay for your products. “Remember, good businesses never end buyer-seller relationships immediately after purchase; for a business to run well, the customer needs to be given a chance to say what he wants to,” suggests La Capitale Financial Group. “Create a mobile app for your loyalty rewards program,” says Orndorff. The Benefits of Having an App Increase Visibility to Clients at All Times. Mobile apps are quick and effective way to engage with customer’s interests. Depending on the functionality, one can even use it without access to the Internet. Once your app is available on the different app stores and you’ve advertised it online, chances are a lot more people than your regular customers will find out about your product, which will most likely increase your sales. 7 ways small businesses can benefit from mobile apps 1. At Zudu, we specialise in app development in the UK . This year will see an explosion of small-business mobile apps. A mobile app can easily redirect customers to other social platforms associated with your business. Small and large businesses alike are running more efficiently thanks to a plethora of well-designed functional mobile apps for businesses that take the effort out of reaching new prospects, paying suppliers on time, communicating with internal team members and even complying with state laws and regulations. Here are the top 7 benefits of Mobile app development. By utilizing a mobile app, you can collect a lot of useful information for further analysis. Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much … Mobile apps may allow your customers to do just that. These cookies do not store any personal information. Mobile business applications have become a necessary marketing tool, The Complete 35-Step Guide for Entrepreneurs Starting a Business, 16 Key Issues in Negotiating an Employment Severance Package, 10 Expert Social Media Tips to Help Your Small Business Succeed, 5 Steps to Building a Million-Dollar Business With No Employees. © 2013-2019 | Lvivity LLC. MASSIVE CHANCE TO GROW E-BUSINESS. If you are still not sure whether you need a mobile app, I hope the arguments in this article will help you make the right decision. You then can focus on what your customers like most. Companies with mobile apps make better impressions... 2. Competition in this area is still low, and this should definitely be taken advantage of. Now this barrier is diminishing now as the developers are now smarter and well-equipped with development tools. September 07, 2018 Android, App Development, iOS. Some companies do not even have them, because for some reason they consider them unnecessary! Because mobile apps give you real-time feedback from customers, you can find out what’s hot and what’s not. In fact, more and more small business owners are starting to realize the benefits of having a mobile app. One of the modern digital environment’s key features is being multi-channel. While many business owners may think developing and having an app is too expensive or an unnecessary investment, a mobile app can actually help a small business engage with and build their customer base, drive sales, and improve their reputation in the market. It can be quite a significant increase depending on how large the audience is. Mobile customer loyalty programs. 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