The ideas were interesting and case studies were compelling... William McDonough: designer, advisor, co-author of Cradle to Cradle + The Upcycle. April 22nd 2002 0 comments. Cradle-to-cradle design (also referred to as 2CC2, C2C, cradle 2 cradle, or regenerative design) is a biomimetic approach to the design of products and systems that models human industry on nature's processes, where materials are viewed as nutrients circulating in healthy, safe metabolisms. Many if not most people probably think of reducing, reusing, and recycling as good, and they are, to a certain extent. I am wondering, for example, what to do with mine, now that I have read it. We need to help our kids. Cradle to Cradle draft standard open for public review By Beth Wright | 22 July 2020 Font size Email Print The Cradle to Cradle Products Innovation Institute has made the Cradle to Cradle Certified Version 4 draft standard available for a second period of public review. Take this book to the beach; it's waterproof! But I also more or less thought it was a lost cause. Article bookmarked. Required fields are marked *. Chris Difford and Glenn ... That long-awaited reunion record, entitled Cradle to the Grave, finally appeared in the autumn of 2015, eight years after the reunion started and 17 years after Squeeze's last album, Domino. A tree produces thousands of blossoms in order to create another tree, yet we consider its abundance not wasteful but safe, beautiful, and highly effective. Review: Crade to Cradle: Re-Making the Way We Make Things by Michael Braungart & William McDonoughSteven Poole's non-fiction choice The gasification … It's kind of like the antithesis of "An Inconvenient Truth." They are not big fans of recycling, for example, because most things that are recycled were not designed for same, and it takes a lot of energy to cycle them 'down' to a lower use (like recycling paper). The authors tell an encouraging and interesting story about our approach to product development and use today. A great topic, but not the best presentation. The ingenuity expressed in these pages opens up so much, much of which has been tested in the private sector. The authors attack all recycling as "downcycling" and criticize most energy-conscious building models. If you have any questions, or need the bot to ignore the links, or the page altogether, please visit this simple FaQ for additional information. “What if humans designed products and systems that celebrate an abundance of human creativity, culture, and productivity? Noted eco-designers suggest a paradigm shift in human habits of manufacture and consumption. Cradle is a beautiful story of a mechanized post apocalyptic world experienced through the eyes of a person who lost his memory and uses a Cradle is a beautiful story of a mechanized post apocalyptic world experienced through the eyes of a person who lost his memory and uses a mechanical woman to figure out what is happening in the world. 02/24/20, What is Green Building and Why is it Important? 4/6/2014 0 Comments “[Creating a sustainable society] is going to take us all, and it is going to take forever. They are not big fans of recycling, for example, because most things that are recycled were not designed for same, and it takes a lot of energy to cycle them 'down' to a lower use (like recycling paper). Time magazine Hero for the Planet who is changing the design of the world. Apparently, I've just been reading the wrong books. Cradle to Cradle Products Innovation Institute. It was not the easiest read; I probably waded through more than half. I was not aware of that, although always am looking for ways to reduce plastic usage and to recycle⦠but I was not mindful of Down-cycling, for example, as a main problem of recycling, or about the design of the non-hybrid products in a way that at the end they can be reused either in the natural biological cycle or industrial cycle. Using the âtriple bottom lineâ approach to ecology, economy, and equity, a business executive might ask the following about a new product idea, âWill it impact the local river?â, âHow much will it cost to make?â, and âAre the people making it being paid a living wage?â. Let us know whatâs wrong with this preview of, Published But they don't offer clear alternatives or helpful advice for finding products that. Cradle to Cradle: Remaking the Way We Make Things William McDonough & Michael Braungart North Point Press Paperback 193 pages April 2002 "This book is not a tree" and it is waterproof, durable, and pleasing to the touch and to the eye. Trucost was commissioned by the Cradle to Cradle Institute to determine the impacts of Cradle to Cradle Certified product certification. Virtual 08/22/12, Trade Shows Go Virtual and Green 08/20/12, U.S. Green Building Council and LEED Rating System 04/10/13, UN Climate Summit 2014 â All Hands on Deck 10/02/14, Vat Meat, Cultured Meat, In Vitro Meat â Would You Eat It? It seems a bit over optimistic, maybe, but the new generation, at least, should now the possibility of producing products that do not scrap in a heap after their expected life. Did you know that before the Industrial Revolution, everyone grew their own food? What if manufacturers strived to design products that weren't simply "less-bad", but were actually good for the environment? I was not aware of that, although always am looking for ways to reduce plastic usage and to recycle but I was not mindful of Down-cycling, for example, as a main problem of recycling, or about the design of the non-hybrid products in a way that at the end they. As technology has advanced, we have been able to grow more crops, raise more animals for consumption, cure more illnesses, and live longer. William McDonough, an architect and Michael Braungart, a chemist, focus on the major environmental problems and find ways to build and manufacture things friendly to the environment. Your email address will not be published. They have figured out how to create houses and offices that require virtually no carbon-based energy to heat and cool, and are great spaces to be in as well. The authors walk the talk by using a non-paper substance for the book's pages that outlast the pages of paper books and can be recycled into other books (not down cycled or discarded). The central issue in this book is the notion that we can manufacture products and infrastructure that are really, actually good for the environment instead of simply being "less bad". 2 Comments on Review: Cradle. The authors attack all recycling as "downcycling" and criticize most energy-conscious building models. This site uses Akismet to reduce spam. TL;DR Defines an obvious problem and then offers no realistic solution to address it. What they say will surprise you. Production and consumerism wasn't really a part of environmentalism that I was overly interested in before this book. How is our next generation going to be able to correct our errors? It seems a bit over optimistic, maybe, but the new generation, at least, should now the possibility of producing products that do not scrap in a heap after their expected life. Une partie expliquant l'historique de comment nous en sommes arrivés là (pollution,...). The Cradle to Cradle certification is a progressive process that allows to better know the composition of the products and to verify the possible toxicity of the components used. When I first read the premise of the book, I was excited and eager to start the book. Instead, they argue for designing products from the. View all posts by Linda Poppenheimer, Your email address will not be published. Livre bien structuré, agréable à lire. I'm not sure what to think of this book. Implementing the Cradle to Cradle framework requires changes in mindset and traditional business practices, but it can help you to have a product that is better for humans and the environment, to gain leadership recognition, and to meet the demands of both customers and the market. Bill Gates, tech pioneer, co-founder of Microsoft, and co-chair of the Bill & Melinda Gates Foundation, is an avid reader who people follow... "Reduce, reuse, recycle," urge environmentalists; in other words, do more with less in order to minimize damage. The authors convey their vision of an industrial re-revolution through bits of history, stories, and examples. I highly recommend this read. It's kind of like the antithesis of "An Inconvenient Truth." Cradle to Cradle Certified™ Version 4 The second draft of the new Cradle to Cradle Certified Product Standard (Version 4) has been completed and was available for public review from 20 July to 4 September, 2020. What they say will surprise you. Everyone can find inspiration and hope in this book. Quite an inspiring book filled with possibilities about how we could live, could imagine our future. The book argues that a radical change must be made to the Western world’s industrial and manufacturing systems, which are devastating to the natural world in their present state. Review: Cradle. Welcome back. Icestone countertops – Cradle to Cradle Certified Silver Made in the USA, Icestone’s durable surfaces are made from 100% recycled glass, Portland cement, and non-toxic pigments. Chapter 1- This Book Is Not a Tree. That it was only during the Industrial Revolution that factory workers no longer had enough time to farm and were forced to move to the city and depend on others for it? But at its core are simple, though perhaps revolutionary principles. Basically, the philosophising here is fine. 02/04/13, If You Have Not Tried Plant-Based Meat, You Should 12/16/19, iFixit â DIY Electronic Gadget Repair is Green 05/20/13, Microfinance Institutions and Organizations 01/23/13, National Energy Action Month â October 2014 10/09/14, October is Breast Cancer Awareness Month 10/03/12, Organic Food â Healthy Soil is Good for the Environment 03/12/18, Organic Food â USDA National Organic Program 03/03/14, Organic Food â USDA Rules and Regulations 03/10/14, Organic Food â What Does the USDA Organic Label Mean? Review of the book Cradle to cradle by William McDonough and Michael Braungart The Cradle to Cradle Products Innovation Institute is a non-profit organization created to bring about a large scale transformation in the way we make the things we make Businesses must be ready to engage in continuous evaluation and optimization of their product.  Everyone on the planet should read this book. The authors convey their vision of an industrial re-revolution through bits of history, stories, and examples. But it's their designs for buildings that are especially wonderful. American architect/industrial engineer McDonough and German chemist Braungart collaborated at the 1992 Rio Earth Summit on a proposal for eliminating the … As for throwing away - there is no more "away". The first chapter provides a historical perspective of the Industrial Revolution and the authors’ insights into the industrial cradle-to-grave system. Its ideas merit five stars, but the text sags a bit and tends to repeat itself a lot, thereby losing some power. Linda researches and writes about environmental topics to share information and to spark conversation. I have just modified 8 external links on Cradle-to-cradle design. It is made from plastic resins and inorganic fillers, which can be recirculated indefinitely -- made and remade into "paper" and other products. Just a moment while we sign you in to your Goodreads account. Bill Gates Picks 5 Good Books for a Lousy Year. We have spent way too long squandering resources by using whatever portion we need in the moment without much regard to waste and pollution. In nature, the concept of waste does not exist or as the authors put it âwaste equals food.â For example, a leaf falls from a tree on the ground and becomes food for the organisms that live in the soil which in turn nourish the tree. The ideas of designing production and products so that there is minimal or no waste, and multiple processes can benefit from each other is certainly elegant and timely. Where Al Gore said humans are destroying the planet, but you can make it all OK by replacing a lightbulb, "Cradle to Cradle" suggests that everything you currently do for the environment is not good enough. Be the first to ask a question about Cradle to Cradle. A lot of environmental books/movies leave me feeling hopeless and terrified (a la McKibben's, I am wondering why they do not teach this content at schools. They show that products can be designed that are fully "bio-integratable" (including natural breakdown and absorption processes), where all the parts are fully reusable and that beautiful, functional and affordable, too. No matter what sort of change they've made structurally to their offices, they can never amend the massive destruction to the planet. “What if humans designed products and systems that celebrate an abundance of human creativity, culture, and productivity? Where Al Gore said humans are destroying the planet, but you can make it all OK by replacing a lightbulb, "Cradle to Cradle" suggests that everything you currently do for the environment is not good enough. Dear Mr Walton Thank you for your review of Cradle and for your encouraging remarks about using Cradle and extending its use across your process. But then, that’s the point” (McDonough and Braungart 186). If you imagine all of the elements involved in the design, production and manufacturing of a product as one organism, or one organic system, you’ll have the basic framework. Cradle to grave is fallacious. Be more like ants and cherry trees. To see what your friends thought of this book. The authors, one a chemist, and the other an architect, have thought more deeply about what "green" truly means (in terms of the environment) than anybody else. Thus, instead of designing products that are destined eventually for the landfill, McDonough and Braungart imagine products that can be re-used again and again in the same form or different forms through up-cycling (instead of re-cycling/down-cycling). The book is very (very) repetitive. At the core of the book is a paradigm shift from eco-efficient design that focuses on simply using less materials (that is, being less bad) to instead eco-effective design that reimagines products that do not simply use less material, but might actually productively contribute to the lives of other persons and the natural world. Posted by Christer van der Meeren February 12, 2019 February 12, 2019 6 minutes to read. At the core of the book is a paradigm shift from eco-efficient design that focuses on simply using less materials (that is, being less bad) to instead eco-effective design that reimagines products that do not simply use less material, but might actually productively contribute to the lives of other persons and the natural world. CRADLE TO CRADLE REMAKING THE WAY WE MAKE THINGS. There are some interesting ideas and an impassioned manifesto, but I wish there was more practical advice. 07/16/18, Green Legislation â Obama Administration 02/23/15, Green Sports Alliance â âA better way to playâ 02/06/13, Greening the NFL â Teams and Stadiums 09/16/13, Greening the U.S. Federal Government â Executive Order 13514 02/26/15, Gross National Happiness â Around the World and in the USA 01/09/13, Gross National Happiness â Bhutan 01/07/13, Health and Social Consequences of Sugar 07/29/19, How Green are Super Bowl XLVII Official Sponsors? I am wondering why they do not teach this content at schools. I made the following changes: Why not challenge the belief that human industry must damage the natural world? At the same time I'm somewhat skeptical given that at least twice they offer praise for Monsanto. The authors, one a chemist, and the other an architect, have thought more deeply about what "green" truly means (in terms of the environment) than anybody else. Our factories produce toxins. Thursday 03 September 2015 21:09. I'm not sure what to think of this book. Burning waste for energy is used. It is made of synthetic âpaperâ that is waterproof, durable and can be broken down and remade as âpaperâ or other products again and again. The authors never actually delve into practical reality much (with maybe some almost-exceptions related to architecture). Cradle to Cradle: Remaking the Way We Make Things, by William McDonough and Michael Braungart, offers an alternative to the linear cradle-to-grave industrial model of extract, manufacture, use, and dispose of. Cradle to Cradle Review: Making Sustainable Dreams Reality. The book itself embodies its theme of cradle-to-cradle. Blog. Scary. The age old paradigm of conquering nature and bend (or in many cases break it) to fit our needs is outmoded,short-sighted, and, in fact, harmful not only to humans but the entire natural system. Wouldn't it be cool if packaging was designed to be tossed into your yard, decompose in weeks, and maybe even contain a wildflower seed that would germinate? Cradle to Cradle certifications occupy a primary position — the foundation, in a sense — for long-term green-building or health-and-wellness oriented building strategies. Bottomer line - we have to change just about everything that we do. Cradle to Cradle: Remaking the Way We Make Things is a work of nonfiction by William McDonough and Michael Braungart, published in 2002. Everyone on the planet should read this book. Cradle to Cradle- Review. â¤, Captains of industry and environmentalists of any stripe. Je conseille fortement. The book is well written with numerous examples alongside clear articulations of principles and commitments, which I found to be wise and compelling. A review of Cradle to Cradle By Hal Clifford on Jul 25, 2002 The idea that growth can be good is anathema to most environmentalists. Reducing toxic emissions isnât the same as eliminating them. 09/03/13, What is Community Choice Energy and Why Should You Care? What is Community Choice Energy and Why Should You Care? by North Point Press, Cradle to Cradle: Remaking the Way We Make Things. Cradle is the first game from Ukrainian developer Flying Café for Semianimals, which has to be the best consciously-quirky indie studio name I’ve ever heard. Cradle is an interesting and imperfect narrative puzzle that may or may not be a tad bit too smart for me. Three years ago I attended a lecture by one of the authors, and I found this upcycling idea really brilliant and reading the book only confirmed my original idea. Submit an Assessment Summary Report, assembled by your assessor, to the Institute for final review. Le toucher du livre est très agréable (ce n'est pas du papier mais une matière recylcable … A very interesting book that ought to be required reading for anyone at least marginally interested in the environmental catastrophe we humans seem poised to create. Instead, they argue for designing products from the ground up that don't require pollution to be made and can be reused many times without losing value or quality. That are so intelligent and safe, our species leaves an ecological footprint to delight in, not lament?” The book itself embodies its theme of cradle-to-cradle. And woe to the small yellow flower that rears its head!”, Design, Ecology, Ethics and the Making of Things by William McDonough, Eaarth: Making a Life on a Tough New Planet, Cambridge Programme for Sustainability Leadership. The introduction opens with a picture of what seems to be a home environment and how everything around us seems … I thought it was important. CRADLE TO CRADLE. FastCompany profile of the author, William McDonough. McDonough and Braungart write with audiences in business as well as from the ecology and social justice camps in mind, and the several groups will find a careful and measured approach that does a great job of pursuing the middle path while still offering a substantial and worthwhile vision for future ecologically minded design. It challenges how we design things to move beyond simply mitigating harmful environmental practices but to move toward an environmentally positive approach, using the systems of nature as models. What I most enjoyed about this book was that its authors set forth an argument that is not simply about surviving here on earth, but actually thriving. McDonough and Braungart demonstrate that design may be the key element in a (un)sustainable product's lifecycle. I would highly recommend this book to family and friends. AllMusic Review by Stephen Thomas Erlewine. But as architect William McDonough and chemist Michael Braungart point out in this provocative, visionary book, such an approach only perpetuates the one-way, "cradle to grave" manufacturing model, dating to the Industrial Revolution, that creates such fantastic amounts of waste and pollution in the first place. I just saved you the trouble of reading this repetitive bore. 03/13/14, Paper Facial Tissue â History and Environmental Impact 12/05/13, President Obamaâs Speech and Climate Action Plan 07/08/13, Rise for Climate Wherever You Are on September 8, 2018 09/03/18, Single-Serve Coffee and Coffee Makers 04/05/13, Sustainable Forest Management and Certified Wood 12/16/13, The American Lawn â Environmental Impact of Turf Grass 07/25/13, The American Lawn â Our Obsession with Turf Grass 07/22/13, Trade Shows â Traditional Face-to-Face vs. Goodreads helps you keep track of books you want to read. Home Roof Replacement â Asphalt Shingle Recycling, Cradle to Cradle Products Innovation Institute, McDonough Braungart Design Chemistry (MBDC), Start Your Minimalist Journey on the First Day of Spring, Say No to National Environmental Policy Act Proposed Changes. Despite the highly engineered plastic, supposedly reusable, pages, they can't be reused because I have no practical way to do it. 80% of our forests are gone. by William McDonough & Michael Braungart ‧ RELEASE DATE: April 1, 2001. In fact, why not take nature itself as our model for making things? Oct. 17, 2020. In other words, it is not a book that merely informs the reader. Three stars doesn't quite do justice to this book. It is a book that precipitates a paradigm shift in how one things about ecology, design, economics, business and human relations. To find out more, click. Cradle to Cradle is one of those book that changes you. Not teach this content at schools position — the cradle to cradle review, in a sense — long-term! Toxic emissions isnât the same as eliminating them not be published co-author of Cradle to Grave TV! Their offices, they argue for designing products from the of history, stories, and examples I there., President - C2CPII spoke at the Sustainability Drinks Bangalore Edition III themed Circular! For Making things: Receive certification for your product > > Learn more been reading the wrong.... And to spark conversation not take nature itself as our model for Making?! Slightly less their optimistic view, but not the best presentation still no good eliminating them of. Partie expliquant l'historique de comment nous en sommes arrivés là ( pollution, )! Slightly less their optimistic view, but to real world challenges and solutions Drinks Bangalore Edition III themed on Economy... By the Cradle to Cradle review: Making sustainable Dreams reality Ecodesign via le principe Cradle to,! You want to read wondering, for example, what to do the same ecologically minded.. Point if you ’ re working toward LEED or WELL Certified spaces for. And then offers no realistic solution to address it was commissioned by the Cradle Cradle. Huge technological advances before we could live, could imagine our future this repetitive bore was lost... Interesting story about our approach to product development and use today actually good for the planet the foundation in. Found to be able to correct our errors normal cradle-to-grave paradigm of consumerism short-sighted... 14, 2020 any changes: April 1, 2001 that were n't simply `` less-bad,... And systems that celebrate an abundance of human creativity, culture, and examples and inspiring of... Such as Slow Death by Rubber Duck maybe ) actually delve into practical reality much ( maybe... And systems that celebrate an abundance of human creativity, culture, and productivity the. Its ideas merit five stars, but were actually good for the planet Green building and why you., culture, and examples be more durable than its product you Care with the certification Standards Board review. To product development and use today the impacts of Cradle to Cradle away.! Realistic solution to address it a lot, thereby losing some power as eliminating them accents a... And consumption 2019 6 minutes to read email address will not be a tad bit too smart for.... Researches and writes about environmental topics to share information and to persuade everyone else to do with mine, that! Be ready to engage in continuous evaluation and optimization of their product that celebrate abundance! To Learn that chromium is used in leather tanning read ; I probably waded through more than.... The point ” ( McDonough and Braungart 186 ) we have to change just about everything that do! Environmental topics to share information and to spark conversation vision of an industrial re-revolution through bits history. ; it 's kind of like the antithesis of `` an Inconvenient.... Products that are so intelligent and safe, our species leaves an ecological footprint to delight in not. Writes about environmental topics to share information and to spark conversation were actually good the! Ingenuity expressed in these pages opens up so much, much of which has tested... Making things in which waste is reused design can be difficult to wrap one ’ s viewing! Challenge the belief that human industry on nature ’ s the point ” ( McDonough and Braungart demonstrate that may. Keep track of books you want to read thought it was not the same doing!, our species leaves an ecological footprint to delight in, not lament ”. Alternatives or helpful advice for finding products that are so intelligent and safe, species. The ideas set forth in this book Hero for the environment books for a Lousy.. Designer, advisor, co-author of Cradle to Cradle + the Upcycle des exemples ce qui de... Of like the antithesis of `` an Inconvenient Truth. at the same as eliminating.! Submit an Assessment Summary Report, assembled by your Assessor, to the planet who is changing the design the! The design of the world '', but the text sags a bit tends. En sommes arrivés là ( pollution,... ) a good way against! The authors never actually delve into practical reality much ( with maybe some almost-exceptions related architecture... With maybe some almost-exceptions related to architecture ) they argue for designing products that designed and... Eco-Effectiveness in Cradle to Cradle Certified product certification would highly recommend this.. Lightly on Earth and to spark conversation everything that we would need huge technological advances before we could make changes... Industry on nature ’ s the point ” ( McDonough and Braungart 186.... Smart for me guide to eco-effectiveness in Cradle to Cradle concepts into practice Poppenheimer, your email address not! Summary Report, assembled by your Assessor, to the Institute for final review filled possibilities... Know that before the industrial Revolution, everyone grew their own food read it, assembled your! A concept as all-encompassing as cradle-to-cradle design in fact, why not challenge the belief that industry. Story about our approach to product development and use today in the private sector topics to share information to. Was a lost cause to the beach ; it 's their designs for buildings that destined... Institute for final review read the premise of the ideas set forth in this south London caper Sean O'Grady _seanogrady. ; in other words, do more with less in order to minimize damage its product modified 8 external on! In their fields and have hands on experience putting cradle-to-cradle concepts into practice the moment without much regard to and... Long-Term green-building or health-and-wellness oriented building strategies interested in before this book so intelligent and safe, our species an. Offers no realistic solution to address it reality much ( with maybe some related. ; it 's kind of like the antithesis of `` an Inconvenient Truth ''! L'Historique de comment nous en sommes arrivés là ( pollution,... ) wise and compelling designs for buildings are! Species leaves an ecological footprint to delight in, not lament? ” what... The regenerative cycle of nature in which waste is reused guide to inÂ. Everyone else to do the same green-building or health-and-wellness oriented building strategies Braungart ‧ RELEASE:! The key element in a sense — for long-term green-building or health-and-wellness oriented building strategies fact, why not the... 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Habits of manufacture and consumption much regard to waste and pollution books you want to read: Error rating.. As Slow Death by Rubber Duck maybe ), manufacturing and packaging products their designs for that! Element in a good way ) against the normal cradle-to-grave paradigm of consumerism and short-sighted product design > more! Been reading the wrong books of any stripe and criticize most energy-conscious building models reality (! Of flourishing, ecologically minded design topic better ( such as Slow Death Rubber! I 've just been reading the wrong books TV review: the cockney accents are a of... Working toward LEED or WELL Certified spaces what if humans designed products and systems celebrate! De rester dans l'abstrait the Sustainability Drinks Bangalore Edition III themed on Circular Economy de Ecodesign via le Cradle. In to your Goodreads account Bangalore Edition III themed on Circular Economy a lost cause @ _seanogrady cynical nature. The design of the industrial Revolution, everyone grew their own food une partie expliquant l'historique de nous! General Assessor in North America and Netherlands, we can help think of this book found to able! A good way ) against the normal cradle-to-grave paradigm of consumerism and short-sighted product design same time I 'm sure... Before the industrial Revolution, everyone grew their own food an Inconvenient Truth. step-by-step to! To persuade everyone else to do with mine, now that I was excited and eager to the! Businesses must be ready to engage in continuous evaluation and optimization of their.. The key element in a ( un ) sustainable product 's lifecycle resources by using portion... Everyone can find inspiration and hope in this south London caper Sean O'Grady _seanogrady! ; Oct. 14, 2020 - doing less bad is still no good Prezi in 6 steps ; Oct.,... If manufacturers strived to design products that follow their `` Cradle to Cradle view all posts by linda,... Cradle + the Upcycle does n't quite do justice to this book to the planet who is changing design! Not a book that seeks to change the very nature of how we interact no!, now that I was excited and eager to start the book Institute staff now... @ _seanogrady want to read the private sector optimization of their product of principles and commitments, which found...
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