Creative: Budweiser released its minute long ad, an anti drunk driving message starring Helen Mirren, on Feb. 2, and its :30 second spot, another rousing defense against micro brews, on Feb. 5. Bud Light said Jan. 22 that Amy Schumer and Seth Rogen will star in a new campaign for the brew called “Bud Light Party” that has a political theme and will run during the Super Bowl. Tagline: “Raise One to Right Now.” On Feb. 3, the Wednesday before the game, Bud Light released it. brand seeks to reverse a sales slump. In addition to Ms. Schumer and Mr. Rogen, actor Michael Pena will also appear in the Super bowl ad. And Anheuser Busch InBev released its Michelob Ultra Super Bowl debut on Feb. 4, the Thursday before the game.

Minnesota Vikings jerseys to buy head coach Mike Zimmer watches from the sidelines during white basketball uniform the second half of an NFL preseason football game against the San Francisco 49ers, Sunday, Aug. 27, 2017, in Minneapolis. Ham (30) tries to break a tackle by San Francisco 49ers defensive tackle Earl Mitchell (90) during the first half of an NFL preseason football game Sunday, Aug. 27, 2017, american basketball vests in Minneapolis. (AP Photo/Bruce Kluckhohn)

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